Overview Sugar consists of modules which represent a specific functional aspect of CRM such as Accounts, Activities, Leads, and Opportunities. For example, the Accounts module enables you to create and manage customer accounts, while the Activities module enables you to create and manage activities related to accounts, opportunities, etc. Sugar modules are designed to help you manage your customer relationships through each step of their life cycle, starting with generating and qualifying leads, through the selling process, and on to customer support and resolving reported product or service issues. Because many of these steps are interrelated, each module displays related information. For example, when you view the details of a particular account, the system also displays the related contacts, activities, opportunities, and bugs. You can not only view and edit this information but can also create new information. As a developer, Sugar gives you the ability to customize and extend functionality within the base CRM modules. You can customize the look and feel of Sugar across your organization. Or you can create altogether new modules and build entirely new application functionality to extend these new modules.
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